Media Technologies for Business

Media technologies offer new ways to communicate and collaborate as well as to access content. They also require business leaders change their strategies, culture and systems.

Every industry is experiencing disruption but the effects are most pronounced in media. It’s the reason why once powerful companies like Tower Records and Blockbuster Video have shut down. Many newspapers are shifting online, and numerous TV shows are being pulled.

Businesses need to be resilient, flexible in the face of this unyielding technological change. In addition to being open to technological innovation, they must embrace new ways of collaboration and rely on flexible, integrated systems that allow for rapid decision-making, and more efficient outcomes.

Digital media is any form of digital data. At its most basic, digital data is an array of binary signals (zeroes or ones) sent through digital cables or satellites, and then received by devices that transform them into audios, videos, images, texts and much more. This encompasses everything from streaming television and movies streaming on services like Netflix to virtual reality surgery simulators utilized by medical institutions. It also includes sites like Twitter, Facebook and Instagram which let users interact with one another by posting pictures, videos and messages.

Samantha Kutza is pursuing her bachelor’s degree in digital media technology at ESU and is ecstatic about the career possibilities that lie ahead of her. She credits the school for providing her with a broad education as well as an opportunity to use today’s most relevant technologies for creative media.

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